The Atlanta Hawks struggled from beyond the arc last season, ranking near the bottom of the league in 3-point efficiency. Despite having talented scorers like Trae Young and Jalen Johnson, Atlanta’s lack of consistent outside shooting often stalled its offense. The addition of Luke Kennard to the Hawks could provide the perimeter threat the team has long needed, immediately improving spacing and offensive flow.
Luke Kennard: The X-Factor Driving The Hawks’ Offense
Essentially, Kennard’s presence alone changes how defenses guard Atlanta.
Last season, the Hawks finished 18th in 3-point percentage (35.8%) and 14th in total 3s made (1,107). The team’s lack of reliable shooters allowed defenses to clog the paint and disrupt ball-movement. Adding Kennard addresses this problem, giving the Hawks a sharpshooter who can consistently hit open 3s, open driving lanes for Young, and force defenses to stretch. With Kennard on the Hawks, the team can run more five-out lineups and create higher-percentage scoring opportunities.
Kennard’s career 3-point percentage (.438) ranks among the best in NBA history. His off-ball movement and quick release force defenders to stay attached, creating more opportunities for teammates. So, when he’s on the floor, Young, Johnson, and others gain better spacing to attack the basket or find open perimeter shots. His quick release and off-ball awareness also complement Young’s passing ability, turning stagnant possessions into high-percentage opportunities. Bearing that in mind, Kennard’s consistent shooting generates secondary passing options, improving overall offensive efficiency.
Luke Kennard | 3 Point Shooting
• great job relocating / moving without the ball.
• shot ready on catches. Hands up early
• hops into most shots. Great energy transfer.
• great balance off the move & spot up!Shot 49.4% from 3 on 4+ attempts per game pic.twitter.com/J0HS35J4tp
— Harp (@3SeedTraining) April 10, 2023
His shooting opens up the floor and allows the Hawks to play faster. The team can run more five-out lineups, improving spacing and ball movement. Furthermore, Kennard can thrive in late-clock situations and spot-up scenarios, giving Atlanta reliable scoring in critical moments. Essentially, spacing and scoring should come even easier to the Hawks this year, particularly against teams that previously packed the paint.
Shooting, Experience, Impact
If he remains healthy and consistent, Kennard on the Hawks could become one of the most impactful role players, guiding younger teammates like Johnson and helping the team execute efficiently in high-pressure situations. By drawing defenders out to the perimeter, he’ll make it easier for slashers and bigs alike to find open looks around the rim.
Beyond his shooting, Kennard brings experience and leadership. He knows how to play within a system, make smart decisions, and thrive without dominating the ball. His playoff experience and composure under pressure will be vital for a young Hawks team looking to climb back into contention.
The Last Word On Luke Kennard
The Hawks have long searched for consistent perimeter shooting. In Kennard, they may have finally found the missing piece and his elite shooting, high basketball IQ, and steady presence could be the key to unlocking their full offensive potential. Indeed, the Kennard effect might be the boost the team needs to elevate its game, increase offensive efficiency, and make the team a more dangerous threat in both the regular season and playoffs.
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